Top 5 Good SEO practices to follow while building new website
June 2018When building a website, it is important to think about what you want it to show consumers, and how you want consumers to find it. These days consumers are searching everything online, its their first choice to look amongst others. SEO other known as Search Engine Optimisation is a great way to get your website shown amongst the competition on search engines like google, below are ten Good SEO practices to use to get a high ranking.
Structure your website with your targeting key words.
The ability to rank is depended on the structure of your website. To effectively rank with use of targeting keywords, the structure of your website so that each page targets its own set of close related, high related keywords.
For example, say you are launching a website for your beauty store. Where you sell a variety of makeup and beauty accessories. Here you would like each category to rank accordingly for its target keywords, attracting searchers looking for specific beauty products.
To do this, you will need to break down your website structure into categories, where each category is aimed at different search keywords. Several benefits will arise from structuring your website. Its forms a theme and target keyword for each page, instead of having just one page with multiple target keywords. Also it allows you to target each keyword closely on each page to maximise importance. You can also further break down categories into subcategories. For example, if your website sold several types of makeups, you could further break it down to target additional keywords within subpages, such as eyes and lips.
Through this structure allows each page to target its own primary keyword, as well as setting secondary keywords. The structure of the website set like this gives each page a greater importance and improves the organic search visibility.
Google-friendly Content enhances the greatness of each page.
Content is one of the most important on-page factors for assisting search ranks in the world of SEO. Before initial start of other SEO efforts, its highly important to ensure your website has content that engages and assists users.
Through study its proven that pages containing over 2000 words of content typically rank higher than those with light and short content. The reason on this creates more detail and positive effect on your websites ability to rank using a higher number of keywords.
Research also indicates that large detailed pages are most likely to obtain links than short pages. Though, it is quite time consuming to develop long content for each page as you build your website, doing so will pay for itself in a large number of inbound links to each page.
Research also shows that long, detailed pages are more likely to get links than short pages. As time-consuming as it might be to develop long-form content for each of your pages as you build your website, doing so can pay for itself in a greater number of inbound links to each page.
For optimal on-page SEO, include target keywords in your content occasionally, however don’t over do it. Search engines like Google have algorithm smart enough to detect keyword stuffing, which results in your website being penalized in the rankings for its target keywords.
To resolve and avoid keyword stuffing into your content, use them strategically. Use Keywords in H1 and H2 tags on your page, and long tail keywords to H3 and H4 subheadings.
Enhance your title tags for each primary keyword.
Your title tag is the text that Google will display as your page title for every search result, as well as the text that will display in the user’s browser when they visit your page. It’s important that all your pages have title tags that are optimized for their target SEO keywords.
An effective title tag should accurately describe the content of your page while mentioning the main keyword which you are targeting.
A key word that is right at the beginning of the title, attracts the attention of the user and proving to Google that your page is important. With a structured website with each page targeting specific keywords are also highlighted in the page URL.
Search engines like Google will crop the title tag if it reaches more than 60 characters, so be aware to keep your titles brief and simple.
Adding effective meta descriptions.
A meta description is short information which appears below your website title and URL in a search engine results. Though the meta description does not have an effect on the ranking, it will encourage users to click your result instead of a competing website. The one reason for meta descriptions can increase total share of search impressions and have a huge effect on your pages clickthrough rate.
Its best that each page have its own unique meta description that explains the page in more detail and explains why users should click. WordPress sites ca quickly add unique meta descriptions, to add meta descriptions on a HTML site, simply add it within the header tag.
Using Google Search Console and Google Analytics.
Upon completion of your Website with developed content and, title tag and meta description, the next step is to install Google Analytics. Google Analytics is a free software used for tracking, it allows you to monitor how users are using your website as well as how they find it.
Installing Google Analytics right after launching your website gives you data right from the beginning assisting optimisation in the future. Installation is simple, just visit Google.com/Analytics and sign up using your Google account. When you have configured the website in Analytics, you’ll get a Unique Analytics tracking code which you will need to paste onto your website.
If you use WordPress, you can add the code using the Google Analytics by Yoast plugin. If you have a static HTML website, you can add the Analytics tracking code to each page by following Google’s instructions.
Once you’ve set up Google Analytics, it’s time to add your website to Google’s Search Console.
Search Console is Google’s platform for webmasters. It gives you access to valued data about how your website performs in organic search, from the keywords for which it ranks to its search CTR for each keyword, total keyword impressions and other valued metrics.
To add your website to Google Search Console, visit Google.com/Webmasters. Since your site is already linked to a Google Analytics account, you can start using Search Console without any additional verification process.
The two steps outlined above might not seem that important now, but they’ll become very useful when your website starts to rank for its target keywords and generate traffic.